How a website design and rebrand boosted an event business by $1.8M
Our agency worked with Active Draping, an event draping business for weddings and events. The aim was to create a visually stunning website that would resonate with their audience.
Services
Website
Project overview
Our web design agency worked with Active Draping, a Melbourne-based business specializing in event draping for weddings and events. The objective of the project was to create a visually stunning website that would showcase Active Draping's products and services in a way that resonated with their target audience.
We developed a brand concept that focused on a silver gray and a soft, muted color palette, which spoke directly to Active Draping's bridal clients. This branding was used consistently throughout the website design.
The website features a user-friendly interface with a product hire shop that allows customers to easily browse and select draping options for their events. The website is fully optimised for search engines, utilising targeted keywords, meta descriptions, and header tags to improve its visibility and ranking.
In addition to the website, our web design agency also provides Active Draping with monthly blog posts related to event styling and case studies. These blog posts are designed to entice brides and grooms, event planners, And venue owners to read, as well as boosting Active Draping's search engine optimisation efforts.
Project execution
To bring Active Draping's website redesign and branding project to life, our web design agency followed a carefully planned and executed strategy. The process involved:
- Discovery Phase: We conducted extensive research on Active Draping's industry, competitors, target audience, and brand positioning. This phase enabled us to develop a comprehensive understanding of the project's requirements and constraints.
- Strategy Development: Based on the insights gained during the discovery phase, we developed a tailored strategy that focused on creating a visually stunning website that would showcase Active Draping's products and services in a silver gray and soft, muted colour palette that would appeal to their bridal clients. We also incorporated SEO best practices to ensure the website's visibility on search engines.
- Logo Design and Branding: Our graphic designers created a beautiful logo and brand concept that incorporated the selected colour palette. This branding was used consistently throughout the website design.
- Website Design Phase: Our graphic designers created a series of design iterations that incorporated the selected color palette and showcased Active Draping's products and services in an attractive and user-friendly way. We presented these iterations to Active Draping for feedback and refinement until we reached a final design that met their expectations.
- Development Phase: Our web developers then brought the final design to life, ensuring that the website was fully responsive and optimised for various devices. Throughout the development process, we adhered to the highest standards of quality assurance, ensuring that the website was free from technical issues and bugs.
- Testing and Launch: Once the website was complete, we conducted thorough testing to ensure that it functioned correctly and met the Client's requirements. After successful testing, the website was launched, marking the end of the project execution phase.
- Post-Launch Support: To ensure the website's continued success, we provided Active Draping with ongoing support and maintenance services. This included regular performance monitoring, security updates, and content management assistance.
Project results
The launch of Active Draping's new website and branding has led to impressive results:
- Increased Website Traffic: Since the launch of their new website, Active Draping has experienced a significant increase in website traffic. The website's SEO optimisation and user-friendly interface have made it easier for potential customers to find and navigate.
- Higher Conversion Rates: The elegant and modern design of the website, along with the soft and muted color palette, has led to higher conversion rates. Customers are more likely to choose Active Draping's products for their events after visiting the website.
- Positive Feedback: Active Draping has received positive feedback from their clients and industry peers about the new website and branding. The silver gray and soft, muted color palette have been especially well-received.
- Improved User Experience: The user-friendly interface and responsive design of the website make it easy for users to navigate and find the information they need. This has led to an increase in customer satisfaction and repeat business.
- Growth in Business: Since updating their website and implementing a regular blogging schedule, Active Draping's business has grown significantly. The business has expanded from a 200k operation to a 1.8 million dollar business, demonstrating the power of a well-executed web design and content strategy.
Overall, the successful execution of this project has resulted in a significant boost to Active Draping's online presence and business growth. We're thrilled to have played a part in their success and look forward to continuing to work with them in the future.
